Duration: Typically a three-year undergraduate program.

Curriculum: The curriculum covers various aspects of business administration, including management principles, organizational behavior, marketing, finance, human resource management, operations management, and entrepreneurship.

Core Subjects:

• Management Principles: Introduction to management, organizational theory, leadership, strategic management.
• Marketing Management: Principles of marketing, consumer behavior, marketing research, branding, advertising.
• Financial Management: Financial accounting, managerial accounting, corporate finance, investment analysis.
• Human Resource Management: Recruitment and selection, training and development, performance management, compensation management.
• Operations Management: Production planning and control, quality management, supply chain management.
• Business Law and Ethics: Contract law, business ethics, corporate governance, regulatory environment.
• Entrepreneurship: Small business management, business plan development, innovation and creativity.

Internships: Internships or industry training are often included as part of the curriculum, allowing students to gain practical experience in a professional business environment. This helps students develop industry-relevant skills, build professional networks, and explore career opportunities.

Career Opportunities: Graduates with a BBA degree have a wide range of career opportunities in various sectors such as finance, marketing, human resources, operations, consulting, entrepreneurship, and more. They can work in roles such as management trainees, marketing executives, financial analysts, HR assistants, operations managers, business consultants, etc.